Early in release cycle
Best for: iPhone users who want Apple Watch's core experience — activity tracking, notifications, crash detection, and Apple Pay — at a lower price point. Ideal for kids, teens, or anyone upgrading from a much older watch without needing the advanced health sensors.
Full details →Overdue for a refresh — no successor announced yet. Prices should be at their lowest
Best for: Health-conscious users on any platform who want continuous stress monitoring (EDA sensor), ECG, and Fitbit's deep wellness coaching — without paying Galaxy Watch or Apple Watch prices. Particularly strong for iPhone users who want serious health tracking at under $250.
Full details →| Apple Watch SE | Fitbit Sense | |
|---|---|---|
| Tier | Smartwatch | Smartwatch |
| Platform | iOS only | iOS & Android |
| Battery | 18h | 6 days |
| Always-on display | ❌ | ❌ |
| GPS | ✅ | ✅ |
| Cellular | ✅ | ❌ |
| Health sensors | hr, irregular rhythm, crash detection, fall detection | ecg, eda stress, spo2, hr, skin temp, hrv |
| Released | Sep 19, 2025 | Sep 28, 2022 |
| Cycle length | 1098 days | 733 days |
| Cycle advice | good | bad |
| Deals advice | neutral | good |
| Next model | Apple Watch SE 4 (Expected fall 2027) | — |
Access the entire watchOS app ecosystem, Apple Pay, Siri, and Family Setup — for $150 less than the Series 11.
Emergency SOS, fall detection, and Crash Detection give real safety value even without premium health sensors.
Available in Midnight, Starlight, Silver, and (PRODUCT)RED with a wide range of Apple Watch-compatible bands.
The EDA (electrodermal activity) sensor tracks physiological stress throughout the day — a feature absent from most competitors at this price.
Comes with Fitbit Premium for advanced sleep analysis, HRV trends, stress management scores, and personalised health insights.
Unlike Apple Watch or Galaxy Watch, Sense 2 pairs with any smartphone and runs 6 days before charging.