Reaching maturity, next model expected soon
Best for: iPhone users who want the most capable smartwatch health experience available. Ideal for anyone who values medical-grade monitoring (ECG, blood pressure, SpO2), a premium always-on display, and the best Apple Watch workout tracking. If health is your priority, this is the one to get.
Full details →Overdue for a refresh — no successor announced yet. Prices should be at their lowest
Best for: Health-conscious users on any platform who want continuous stress monitoring (EDA sensor), ECG, and Fitbit's deep wellness coaching — without paying Galaxy Watch or Apple Watch prices. Particularly strong for iPhone users who want serious health tracking at under $250.
Full details →| Apple Watch | Fitbit Sense | |
|---|---|---|
| Tier | Smartwatch | Smartwatch |
| Platform | iOS only | iOS & Android |
| Battery | 1 days | 6 days |
| Always-on display | ✅ | ❌ |
| GPS | ✅ | ✅ |
| Cellular | ✅ | ❌ |
| Health sensors | ecg, spo2, skin temp, hrv, blood pressure | ecg, eda stress, spo2, hr, skin temp, hrv |
| Released | Sep 19, 2025 | Sep 28, 2022 |
| Cycle length | 364 days | 733 days |
| Cycle advice | neutral | bad |
| Deals advice | neutral | good |
| Next model | Apple Watch Series 12 (Expected fall 2026) | — |
The Series 11 is the first mainstream smartwatch to offer FDA-cleared hypertension (high blood pressure) detection — a feature that could flag silent health risks.
At 9.7mm, the Series 11 is significantly slimmer than previous models — noticeably lighter on the wrist for all-day and sleep tracking.
On-demand ECG, continuous blood oxygen monitoring, and sleep apnea detection (FDA-cleared) make this one of the most medically relevant consumer wearables available.
The EDA (electrodermal activity) sensor tracks physiological stress throughout the day — a feature absent from most competitors at this price.
Comes with Fitbit Premium for advanced sleep analysis, HRV trends, stress management scores, and personalised health insights.
Unlike Apple Watch or Galaxy Watch, Sense 2 pairs with any smartphone and runs 6 days before charging.